No listicles. No “top 10 tips” posts written by an intern. Just the things I’ve learned over fifteen years that I wish someone had told me, written for owners who have ten minutes, not ten hours.
Short answer: yes, but not the way you did it in 2020. Long answer below. A realistic look at what’s changed, what hasn’t, and where to put your effort if you’re running an Australian business right now.
Read post →How to get your business cited inside ChatGPT, Perplexity, Gemini and Google AI Overviews. Written for small and mid-sized Australian businesses who want the actual playbook, not the conference talk version.
Read post →Most clients give SEOs a vague “we want more traffic” brief and then wonder why the strategy feels generic. Here’s the one-page brief template that makes everyone’s life easier, and saves you from a bad hire.
Read post →The exact questions I ask when auditing a Google Ads account for the first time. Still in the drafts folder, should be out within the next couple of weeks.
Drafting now →Google Business Profile, location pages, citations, reviews. The order matters more than you’d think. Working on this one next.
Drafting now →The one that replies to every Google review. The one that qualifies your contact-form leads at midnight. And the one that promises to “do all your marketing”, which isn’t ready.
Drafting now →I write when I have something worth saying. Usually that’s once a month. Drop your email and I’ll send it.