More customers are asking AI platforms for recommendations instead of just Googling. I help Australian businesses show up in those answers. It’s built on 15+ years of SEO fundamentals, not a bolt-on trend.
Organic traffic growth for Modern Pet
In SEO & digital marketing
eCommerce, trades and local services
When someone asks ChatGPT or another AI platform for a business like yours, does your brand come up? AI platforms are changing how people discover information and make purchasing decisions, and your website needs to be just as easy for AI systems to understand as it is for search engines.
AI Search Optimisation
Optimise your website and digital presence for AI search platforms including ChatGPT, Gemini and Perplexity, making your business easier for AI systems to understand, retrieve and reference.
Answer Engine Optimisation (AEO)
Structure your content around the questions your customers are asking, so it’s clear and useful enough for search engines and AI systems to understand.
Generative Engine Optimisation (GEO)
Improve the content, entities, authority, relevance and structured data signals that influence how your business is represented in generative search experiences.
Technical SEO for AI Search
AI visibility starts with a technically sound website. I review crawling, indexing, internal linking, structured data, site architecture and page experience.
AI Content Optimisation
Create and optimise content around search intent, topical coverage, entities and natural language, not just keywords.
AI Search & Competitor Analysis
Find out where your competitors are appearing and where your business is missing from the conversation, across Google and AI search platforms.
I review your website, search visibility, content, technical SEO and competitors to identify opportunities.
I improve the areas that affect how search engines and AI systems understand your business.
I strengthen your content, topical relevance, entities and digital authority.
I monitor search visibility and identify new opportunities as AI search continues to evolve.
AI SEO doesn’t replace SEO. Your website still needs to be technically accessible, useful, relevant and authoritative. My approach combines established SEO principles with the requirements of modern AI search.
Crawling, indexing, site architecture and structured data.
Titles, headings, content structure, internal linking and search intent.
Useful, comprehensive content designed around real customer questions.
Helping search engines and AI systems understand your business, services and relationships.
Relevant mentions, links and other signals that support your credibility.
Optimisation for ChatGPT, Gemini, Perplexity, Google AI search and other emerging search experiences.
Imagine a potential customer asking:
“Who are the best [your service] providers in my area?”
“Which company should I use for [your service]?”
“Compare the best [your product or service] providers.”
If your business isn’t visible in these conversations, you may be missing a growing discovery channel. AI SEO focuses on making your business more discoverable when customers use AI to research, compare and choose.
AI SEO builds on strong SEO fundamentals. Explore selected projects where I’ve worked on technical SEO, content optimisation, search visibility and digital growth.
Technical SEO, content optimisation, structured data and location based search.
I’ve been working in SEO and digital marketing since 2008, across technical SEO, content optimisation, search strategy, Google Ads and website optimisation. My approach combines that traditional SEO expertise with emerging AI search optimisation.
Strategies based on real search marketing experience, not theory.
Optimisation built for the changing search landscape, not a bolt-on.
From crawling and indexing to structured data and site architecture.
The goal isn’t just more traffic. It’s greater visibility for searches that can lead to real business.
AI SEO is the process of optimising a business’s website and digital presence to improve visibility across AI powered search and answer platforms such as ChatGPT, Gemini, Perplexity and Google AI search.
AI SEO builds on traditional SEO. Technical accessibility, useful content, relevance and authority remain important. The difference is that the optimisation also considers how AI systems discover, interpret and represent information.
No. Google remains an important source of search traffic. A strong strategy should consider both traditional search and AI powered search.
I can optimise the website and digital signals that influence how AI systems understand and retrieve information about your business. No legitimate SEO provider can guarantee a specific mention or ranking in ChatGPT or another AI platform.
An AI search visibility audit tests relevant customer queries across available AI search platforms and shows how your business and competitors are currently represented.
Zakria Azeem: AI SEO & Search Visibility Specialist
AI SEO · AEO · GEO · Technical SEO · Content Optimisation