AI SEO and Answer Engine Optimisation for Australian businesses that want to increase their visibility across AI search.
I’ll test how your business appears across ChatGPT, Perplexity, Gemini and Google AI Overviews and identify the biggest visibility gaps. No one can guarantee a specific citation in a specific prompt — the models are probabilistic — but you can measurably improve how often you show up.
Traditional SEO optimises your page to rank in a list of ten blue links. AEO optimises your content to be extracted and cited as part of an answer, in ChatGPT, Perplexity, Gemini, Claude, and Google’s AI Overviews. The rules are different. The ranking signals are different. And most SEO agencies aren’t doing it yet.
Three things matter more than anything else for AEO:
Get those three right, and you start appearing inside answers your competitors can’t even see.
I test 30 to 50 real customer questions across ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews, then show you exactly where you stand.
Where you currently appear, and where you don’t.
Who’s showing up in the same answers, and why.
The pages and mentions the models are actually pulling from.
The questions nobody on your site currently answers well.
Structure, schema and crawlability issues blocking ingestion.
The specific, prioritised fixes that move the needle first.
A simplified, fictional example. Your real report is built from your own industry and competitors.
| Customer question | Your brand | Competitor | Cited source |
|---|---|---|---|
| Best dentist in Adelaide | Not mentioned | Mentioned | Website |
| Emergency dentist Adelaide | Mentioned | Mentioned | Directory |
| Affordable dentist Adelaide | Not mentioned | Mentioned | Blog |
This isn’t a repackaged SEO audit with “AI” stamped on the cover. It’s a specific, measurable programme focused on answer engine visibility.
Getting the AI to recognise you as a distinct entity. Wikipedia, Wikidata, company schema, consistent brand mentions, structured “about” content. The foundation AEO is built on.
FAQ, HowTo, Product, Article, Organization, LocalBusiness, Review. Done properly, not generated-by-a-plugin-and-left-alone.
Rewriting your existing top pages into AI-extractable formats. Question-led H2s, short definitional paragraphs, explicit answers in the first two sentences, tables and comparison blocks.
Identifying and improving the third-party sources that support your brand’s credibility and visibility in AI search: relevant industry publications, directories, communities and authoritative websites. Not link farms.
Making your site readable to AI crawlers, llms.txt, robots.txt rules, clean HTML semantics, removal of JS-only content where it hurts ingestion.
More searches end inside the AI answer. If your brand isn’t in the answer, you don’t get the click, no matter where you rank.
Results can shift with model updates, prompts, location and how a question is phrased. Being cited once doesn’t guarantee ongoing coverage, but consistent groundwork improves your odds over time.
Someone can now ask “Who is the best SEO consultant in Adelaide?” instead of Googling “SEO consultant Adelaide” and get a direct answer, with your competitors named or not.
AI search optimisation builds on many of the foundations that make traditional SEO work: technically accessible websites, strong content, entities, structured data, authority and trusted mentions.
Some of that groundwork, already proven: Queensland Bullion Company (+10,178% organic traffic), Wurtulla Plumbing (+1,703% traffic value) and Modern Pet (+246% organic traffic). See all case studies.
A one-off assessment before you commit to an ongoing engagement. Get in touch for current pricing.
No, it’s an extension. Traditional SEO still drives the bulk of organic traffic. AEO is increasingly capturing a slice of that traffic at the top of the funnel. You want both.
Share-of-voice in prompt tests, citation tracking across ChatGPT/Perplexity/Gemini, referral traffic from AI tools (now showing in GA4), and brand-search lift. I’ll set up dashboards that track this at the start.
I can dramatically increase your chances. Nobody can guarantee a specific citation in a specific prompt, the models are probabilistic. But I can improve the signals and sources that AI systems use to understand and reference your brand.
Usually bundled. AEO and traditional SEO share a lot of underlying work (entity, schema, content quality). Most clients get both in one retainer.