I’ll be direct, most social media agencies are hiding behind engagement rates. I build social campaigns around one question: did this post or this ad make someone buy, book, or enquire? Everything else is optional.
I don’t “do content” as a separate silo from the ads team. Everything runs through one brain, so your organic voice and your paid creative actually match.
Full-funnel campaigns: prospecting, retargeting, catalogue, Advantage+. Creative testing, pixel + Conversions API setup, iOS 17 attribution, and the patience to not change a winning ad set after two days.
Native-feeling ad creative briefs, Spark Ads, hook iteration, audience testing. TikTok is not Meta, I don’t copy your Facebook creative into it and call it a day.
B2B lead gen that doesn’t rely on gated PDFs nobody reads. ABM lists, sponsored content, document ads, conversation ads. Tracked all the way through to closed revenue.
Editorial calendar, pillar topics, repurposing workflow. Four posts a week that sound like you, not the corporate LinkedIn voice of a 2019 recruiter.
I don’t film or edit, but I brief the designer or video editor. Hook, structure, on-screen text, call-to-action, platform specs. The stuff that decides whether an ad works or gets scrolled past.
Meta Pixel, CAPI, GA4 UTMs, post-purchase surveys. If you don’t know what’s actually driving sales, scaling spend is throwing money at a dashboard.
I audit your current ad account, fix whatever tracking is broken (there’s always something), and brief your first round of creative tests.
Multiple creative concepts, multiple audiences, low budget per variant. The goal is information, not immediate ROAS.
Kill the losers. Double down on the winners. Stable ROAS before I push spend up, not the other way around.
New creative monthly, hook refresh fortnightly, audience expansion when ceiling is hit. Predictable monthly reporting.
Both, but not as the same retainer. Paid social is strategy + ads management. Organic is strategy + calendar + briefing. If you want me to do both, I’ll quote them together.
I brief it. Production is either your in-house team, your freelancer, or one of my trusted contractors. Separating brief from production keeps the quality up and the cost down.
For Meta prospecting in Australia, around $3k/month is the minimum for data to be reliable. Below that, paid social becomes a coin toss. LinkedIn B2B starts realistically at $5k/month.
Yes. I’ve done handovers, audits, and co-pilot arrangements. If your agency is doing a good job, I’ll tell you. If they’re not, I’ll tell you that too.