Five specialisms. One person doing the work.

Search Engine Optimisation

Technical SEO, on-page, off-page, local, eCommerce. The whole programme. I audit, plan, execute, and report, without handing it off to a junior halfway through.

• Technical audits and fix-lists
• Keyword + search intent mapping
• Content briefs for writers or in-house team
• Link building and digital PR
• Local SEO and Google Business Profile

Full SEO service →

Google Ads

Search, Shopping, Display, PMax. I build campaigns around the unit economics you actually care about, not vanity clicks, not impression share, not anything the ad manager “recommends” that’s really just an auction upsell.

• Campaign build + structure
• Conversion tracking setup (GA4, GTM, server-side)
• Creative and copy testing
• Negative keyword management
• Weekly bid + budget optimisation

Full Google Ads service →

Social Media Marketing

Organic posting that doesn’t sound like a corporate LinkedIn zombie, paid social that actually tracks to sales, and community management that sounds like a human wrote it.

• Content strategy + calendar
• Meta + TikTok paid campaigns
• Creative direction (briefs for designers/video editors)
• Meta Pixel + Conversions API setup
• Community management SOPs

Full SMM service →

AI SEO (AEO)

Answer Engine Optimisation. Getting your brand cited inside ChatGPT answers, Perplexity results, Gemini and Google’s AI Overviews. It’s where a lot of your future clicks are going, earlier than most businesses realise.

• Entity + knowledge graph work
• Schema markup (FAQ, Article, Product, LocalBusiness)
• LLM-friendly content restructuring
• Citation building inside AI-trusted sources
• Brand discoverability audits across ChatGPT / Perplexity / Gemini

Full AI SEO service →

AI Agents

Custom AI agents built for SMBs. Lead qualifiers that reply in 60 seconds, content agents that draft your meta descriptions at scale, reporting agents that summarise your GA4 on a Monday morning. Practical, not a demo reel.

• Lead-qualification agents (chatbot + email)
• Content & SEO drafting agents
• Reporting & dashboard-summariser agents
• Inbox triage agents
• Integration into your existing tools (Gmail, HubSpot, Notion, Slack)

Full AI Agents service →

Can’t decide which channel?

Most of my clients don’t start with one service. They start with a 30-minute conversation where I tell them honestly where the biggest lift is hiding. Usually it’s not what they expected.

Book a call →