If your site isn’t showing up when a buyer types your service into Google, you’re paying for their attention somewhere else, and usually paying more. I build SEO programmes that get traffic, hold it, and convert it.
The difference between my plans isn’t which services you get, it’s the scale. You get the full toolkit from month one.
Crawlability, indexation, Core Web Vitals, internal linking, redirect mapping, schema, XML sitemaps. The plumbing that makes everything else possible.
Meta titles and descriptions rewritten for click-through. H1/H2 structure. Content gaps closed. Internal links pointing the right way. Image alt text that actually helps.
Commercial keywords first. Informational keywords next. Mapped to real pages with real conversion potential. I don’t chase 100k-volume keywords that never sell anything.
Editorial calendar, article briefs, pillar/cluster mapping, refresh schedule for existing posts. If you have a writer, I brief them. If you don’t, I can write or find one.
Outreach that earns links worth keeping. No PBNs, no link farms, no “guest posts” on expired domains. Just relationships with sites that are already trusted in your niche.
Google Business Profile build and optimisation, citations, local landing pages, NAP consistency, review strategy. Crucial if you serve Australia wide, Sydney, Brisbane, Gold Coast or any specific catchment.
Collection page optimisation, faceted navigation audits, product schema, pagination, duplicate content hygiene, category-level keyword mapping. Shopify, WooCommerce, Magento.
GA4, Search Console, Looker Studio dashboards, monthly Loom walkthrough. No 40-page PDFs. Three metrics that actually matter, explained in plain English.
SEO has a reputation for being slow. It is, but that doesn’t mean nothing happens in the first month. Here’s the realistic timeline.
Full technical audit, content audit, competitor analysis. I fix meta data, indexation issues, broken internal links, and the low-hanging fruit that can move rankings inside 30 days. GA4 / GSC / GTM all checked and cleaned.
First round of content briefs goes to your writer (or mine). Link-building outreach starts in parallel. You’ll start seeing early keyword movement on long-tail terms, not your money keywords yet, but signals that Google’s noticing.
New content published and interlinked. First backlinks landing. Rankings for mid-intent keywords should be visibly climbing. We refine the plan based on what’s working.
This is where most of my clients see the big jump. Rankings for commercial keywords climbing, organic conversions going up, and your cost per acquisition dropping as the pipeline shifts away from paid.
Low-competition local and long-tail keywords: 30–60 days. Mid-competition: 3–4 months. Commercial high-competition keywords: 6+ months, sometimes longer. Anyone promising you page-one in 30 days for a competitive term is either very lucky or lying.
No. All my SEO retainers are month-to-month with a 30-day cancellation notice. If the work isn’t earning its keep, you shouldn’t have to keep paying for it.
Yes, but only the kind worth keeping. Real outreach to relevant sites, digital PR, guest contributions on publications that actually rank. No link farms, no PBNs, no “100 backlinks for $99” nonsense.
Deepest experience in eCommerce (pet, coffee, fashion, bullion), local services (plumbing, dental, legal), healthcare, hospitality, and lead-gen. If your industry isn’t on that list, book a call anyway, the fundamentals transfer.
Yes. GA4, Search Console, GTM, Google Ads, Looker Studio, content, link list, everything stays with you. No hostage situations.
Both. I’ve white-labelled SEO for design agencies and dev shops who don’t have an in-house SEO. Happy to sign an NDA.